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  • Diary of a vintage shop owner — The Power of Location

    by Latifa Choukri
    Lessons from Opening Three Stores When you start a retail business, your passion and products are often the center of your world. You think that if...

  • Diary of a vintage shop owner - The Quest for the Perfect Scarf Ring

    by Latifa Choukri
    I woke up at 7 AM today, still exhausted from a 13-hour workday on Thursday. But I had no choice—I had to be up and out by 8. One of my clients ask...

  • 13 REASONS WHY YOU SHOULD SLOW THE FASHION

    by Latifa Choukri
    First of all, what is fast fashion? Fast fashion has accelerated the traditional business model in the fashion industry, encouraging people to buy...